The Avery Project, founded by 12-year-old Avery Sampson and her father, Scott Sampson, is a shining example of how a simple idea can transform into a powerful force for good in the community. The initiative began in 2020 when Avery, then just 8 years old, was riding her bike and realized how much joy and freedom it brought her. Concerned about children’s health during the COVID-19 pandemic, she decided that bikes would be the perfect way for kids to stay active and safe. “I was riding my bike and thought, I want kids to be able to get exercise without the risk of getting COVID,” Avery recalls. She came home and shared her idea with her dad: to give bikes to kids for Christmas.
Initially setting a modest goal of donating 15 bikes, Avery was astounded when the first year’s effort resulted in 54 bikes being distributed to children in need. The success of that first year fueled her passion, and the Avery Project has grown exponentially since then. By the second year, the project donated 49 bikes, and in the third year, they reached over 90. In 2023, the Avery Project set a new record, distributing 165 bikes. “This year, I’m planning to go to 200,” Avery says with determination.
The process of collecting and distributing bikes has evolved over the years. The project relies on donations, both monetary and in the form of bikes, which Avery and Scott often find through Facebook Marketplace or receive from local businesses. One of their key fundraising tools is a GoFundMe campaign, but Avery also reaches out directly to local businesses for support. “Last year, Joe’s Sanitation donated 30 bikes,” Scott shares, highlighting the community’s generosity.
As the project grew, so did the challenges. In the early days, Avery and Scott would hand-deliver the bikes to families, a task that became increasingly difficult as the number of donations increased. “It took so long because we were zig-zagging across town,” Avery recalls. To streamline the process, they now set up at a central location where families can come to pick out their bikes. Last year, they held the event at Shadow Mountain Feed, setting up over 100 bikes for families to choose from. “It worked better because the kids could pick out the bike that fit them best,” Avery explains. “Some kids were taller than we anticipated when we hand delivered, resulting in the bike not working for them. This was much easier,” Scott added.
As the Avery Project has grown, so has its network of collaborations with local organizations dedicated to helping children in need. Key partners like PDOP (Pahrump Disability Outreach Program), Sleep in Heavenly Peace, Angel Trees, and the Salvation Army have become integral to the project’s success. These organizations reach out to Avery and Scott with wish lists of children who have specifically requested bikes, ensuring that no child’s holiday wish goes unfulfilled. By working with these groups, the Avery Project can focus on providing bikes to those who truly need them, streamlining the distribution process and maximizing the impact. “When the tags come back in from Angel Tree, if there’s a bike on the tag that the family couldn’t provide, Brenda from the Salvation Army will call us, and we’ll make sure that child gets their bike,” Scott explains. This collaboration not only enhances the Avery Project’s reach but also ensures that every bike donated finds a deserving home, making the holidays a little brighter for children across the community.
Despite the challenges, the rewards of the Avery Project are immeasurable. Avery and Scott both agree that the most rewarding part is seeing the joy on the faces of the children who receive the bikes. “The most rewarding part is seeing how happy the kids are when they see their bike,” Avery says. She fondly recalls a moment when a young girl received her bike and exclaimed, “Oh my God!” before hugging Avery and her friend in gratitude.
Looking ahead, the Avery Project is focused on continuing to grow and reach more children. They are currently working on obtaining 501(c)(3) nonprofit status, which will help them expand their efforts and continue making a difference in the community. Avery encourages others to follow their passions and help those in need, regardless of age. “You’re never too young or never too old to do what you love and help others,” she says.
For those interested in supporting the Avery Project, there are several ways to get involved. Donations of bikes or funds are always welcome, and there are opportunities to volunteer, particularly during the busy months leading up to Christmas. The Avery Project can be reached via call or text at 📞 303-807-9416, email at theaveryproject2022@gmail.com, or through their Facebook page, where updates and donation information are regularly posted.
