Pretty Petite Boutique may still be a relatively new business in Pahrump, but in less than a year, it has already outgrown its first location and stepped confidently into a larger space—an exciting milestone that reflects both strong community support and the dedication behind the brand.
Owned by Terrie Goint and managed by her daughter-in-law Liz Goint, Pretty Petite Boutique officially celebrated its new location at 1360 E. Nevada Hwy 372, Unit 4B, with a ribbon cutting ceremony on March 17 from 4 to 6 p.m., joined by members of the Pahrump Valley Chamber of Commerce. The event marked not just a move, but a significant step forward for a business that has quickly found its place in the local retail scene.
The boutique’s journey began less than a year ago. While the Goints signed their original lease in March, they officially opened their doors on May 3 at their first location on South Frontage Road. What started as a small storefront quickly gained traction, drawing in customers from across the community. Before they could even reach their one-year anniversary, the decision to move became clear.
“We outgrew the space,” they explained. “And yes, we were doing well.”
That growth prompted the transition to their new, larger location, which now serves as their sole storefront. With more room to expand both inventory and the overall shopping experience, the move allows the boutique to better meet the needs of its growing customer base.
Inside Pretty Petite Boutique, shoppers will find a thoughtfully curated selection designed to appeal to a wide range of styles and occasions. The store carries clothing in sizes ranging from small up to 3X in select styles, making inclusivity an important part of their approach. Their inventory spans everything from casual and lounge wear to dressier options, including formal and prom dresses, as well as outfits suited for a night out or professional office attire.
“We have a little bit of everything,” they said.
The boutique has also leaned into a style that reflects what their customers are asking for, with a noticeable nod toward a country-inspired aesthetic while still maintaining versatility. That balance allows shoppers to find both everyday staples and those last-minute, must-have pieces for special occasions.
Beyond clothing, the boutique offers a wide variety of accessories to complete any look. Shoppers can browse jewelry, handbags, belts, boots and shoes, along with other add-ons that help personalize an outfit. Even items like drinkware are available, sourced through vendors that the Goints carefully select to ensure both quality and value.
Affordability has been a key focus from the very beginning. While boutique shopping is often associated with higher price points, Pretty Petite Boutique has intentionally worked to keep pricing competitive.
“We are a boutique without the boutique prices,” they said. “We really try to keep it reasonable.”
They noted that many of their items are comparable to pieces found at well-known retailers such as Windsor, but often priced about five dollars less. That pricing philosophy is rooted in their long-term vision—not just making a sale, but building relationships.
“I’d rather have the repeat customer than that extra couple of dollars,” Terrie explained.
Looking ahead, the boutique is also preparing to expand its offerings. A children’s section, known as Aubrey’s Closet, is already established within the store and is expected to be restocked in the coming months. This section will focus on girls’ clothing, typically ranging from sizes 7–8 and up, providing options for younger shoppers transitioning into more mature styles.
The business currently operates Wednesday through Saturday from 10 a.m. to 6 p.m., and Sundays from 10 a.m. to 3 p.m., with plans to potentially adjust hours as they continue to settle into their new space. Customers are encouraged to follow the boutique’s Facebook page for the most up-to-date information on hours and new arrivals.
While the boutique has grown quickly, its foundation is rooted in family. The idea for Pretty Petite Boutique—and even its name—came from Terrie’s granddaughter, Angelina Lomeli, who is also Liz’s niece. The inspiration began with a simple moment when Angelina showed off a pair of jeans she had purchased online.
“She told me she ordered them from Shein,” Terrie recalled. “And I thought, I don’t see those kinds of jeans everywhere.”
That conversation led to a bigger idea: creating a boutique that could offer trendy, accessible fashion locally, without the need for online ordering. Angelina played an active role in helping launch the business, working alongside her grandmother and Liz in the early days.
Although she has since stepped back to focus on her studies—currently pursuing a nursing degree with the goal of becoming a Registered Nurse—her influence remains at the heart of the boutique.
“She inspired us to start it,” Terrie said. “I wanted to build something for her.”
That sense of purpose continues to drive the business forward, even as it evolves. For Terrie, who splits her time between Henderson and Pahrump while planning her eventual retirement in the valley, the boutique represents both a personal investment in the community and a legacy for her family.
Running a business, however, has not come without its challenges. Both women emphasized the level of commitment required to get started, recalling long days spent setting up the store and managing every detail.
“It’s very time consuming,” they said. “We would start at eight in the morning and go until eight at night.”
Despite the demands, they describe the experience as deeply rewarding—especially when it comes to connecting with customers.
“We’ve met a lot of good people out here,” they shared.
For others considering starting a business, their advice is simple but honest: be prepared to put in the time, but don’t be afraid to pursue your dream.
“If that’s your dream, go for it,” Terrie said. “Just know it’s going to take work.”
With a new location, an expanding inventory and a growing base of loyal customers, Pretty Petite Boutique is clearly on an upward path. What began as a small, family-inspired idea has quickly turned into a thriving local business—one that continues to evolve while staying grounded in its commitment to community, affordability and style.
